Austin Architects
Step Four: Wireframe Draft Website
Outline site architecture, flow, and layout to prepare for updated copy and visual designs.
Step Two: Set Visual Direction
I explored 3 moodboards and pitched each to the team to determine the new creative direction which will guide the brand development, photography, and website
Emily Hunteman
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Step One: Define the Brand
To get an idea of the core of the brand direction, I ran a workshop with the team leaders to define the tone and mission for the firm. Together we brainstormed where the brand is moving. See a snippet of the workshop and thoughts below.
Step Three: Website Analysis
Chart site analytics to determine performance and review the website for weaknesses and opportunities (noted in boxes below).
Create a brand refresh & website redesign that communicates a clear mission and differentiates the firm in the market. (Please note this project is still a WIP and remains anonymous ahead of launch.)
THE ASK
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Rebrand
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Website Redesign
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Photography